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Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our...
Freelance Writing Markets, Poetry Markets - Highly Paid -v- Unpaid
Amazing as it may sound, there is a real shortage of good writers and poets. Try telling that to the thousands of writers and poets who get daily rejection slips.
As far as they are concerned, writing is virtually impossible to break into no...
How To Make Your Writing Meaningful
Writing a book is a huge endeavor. It means someone has decided to dedicate a certain amount of time to putting words on paper. But so many people don't finish what they start. Maybe they've run out of ideas. Maybe they lost interest. Maybe they got...
How To Overcome The Lyric Writing Hurdles That Are Keeping You Behind
The lyric writing side of songwriting is known to create an enormous number of problems for some folks. No matter how hard they try, they are unable to write a single line that they can be pleased with.
In many cases these very same people...
Writing Newsletters – Tricks of the Trade
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or...
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Marketing for Writers When Writing Just Isn't Enough
Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.
The first thing that is needed is a business like attitude toward the process. From day one you must:
1) Know your niche.
Research which books are popular in your genre. Go to bookstores and start reading popular authors in your field. Also pick up writing magazines and see what publishers are looking for today.
2) Know your audience. If you are writing for children, for example, know the developmental stage that a child reading your book needs to be and cater to them.
Ex. A five year old would not be a good candidate for a chapter book.
You can also talk to your future readers and find out what really sparks their interest.
Ex. If you are a sci-fi writer, you can go into sci-fi chat rooms and ask what books are the most popular and why. Also ask what they feel is missing in this field. Do they want a return to some of the earlier styles of sci-fi books are an even more futuristic approach?
3) Write from this knowledge.
Once you know what your audience wants, create your story and characters around that theme. Give them what they want, what they crave and you have a better
chance of creating a book that they and publishers will love.
4) Pre - market. If you are self-publishing, you can give away a free chapter of your book on hundreds of sites to spark an interest and get feedback. You can also send out press releases right before your book is about to be releases. Prweb.com is a great place to send out free press releases.
5) Network - Contact the webmasters of writing sites online. Submit your book for pre-review. Go to writing chat rooms and offer to answer other writer's questions about your book or writing in general. Do book readings at your local library or bookstore. The more people that are exposed to you and your book, the better the chance of it being a success.
Those are just a few examples of pre - marketing. There are hundreds, if not thousands, of other free ways to gather interest and get feed back.
The more information that you have before you write, before you market and before you go to press, will determine your chances of creating an enjoyable and profitable book. Remember you can be creative and profitable. Just start from a place of knowledge and the rest will follow.
Caterina Christakos is the author of How to Write a Children’s Book in 30 Days or Less. For more writing tips and articles go to: http://www.howtowriteachildrensbook.com
CChrist896@aol.com
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