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Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our...
Freelance Writing on the Internet
So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the...
Golden Rules for Writing
Golden Rules for Writing By: Sonali Raval, Writer at Work, MBA Want to add punch to your words? Want to write copy that gets results? Here are some golden rules that make for powerful writing.... Oh, before you get all excited - a small note of...
SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top...
Writing as a Gift
What am I supposed to give Anthony as a wedding gift? I asked Kristin, my bridesmaid and person-who-was-married. I mean, what kinds of things do brides give their grooms? I was thinking of hiring someone to clean the house before we left for...
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Article Writing and Article Marketing: What Do They Want to Read?
Wal-Mart, McDonalds, and other large corporations spend millions
of dollars doing market research, trying to discover what it is
that their customers want.
We can take a hint from what they do.
Don't assume you know
The mistake many authors and other private practice
professionals make is assuming the we know what the public
wants, creating something we think they want, and then wondering
why it does not sell.
I'm seen many writers create books or e-books that they are in
love with, only to find they are they only one that wants it.
So what do I write about?
What I am talking about is doing your "market research." In our
90 Day Practice Building Intensive at
BuildingYourIdealPractice.com we consider market research so
important that we spend a full two weeks on it.
There are many ways to do market research. When you post
articles to EzineArticles.com and other article directories,
there is a simple, free and powerful way to do market research
that is often over looked.
All you have to do is check out the number of article views that
an article
receives. The more articles you have posted the
better this research is, because readers have more and more
articles from which to choose.
When you see certain articles getting a higher number of views,
you know that these are articles people want to read.
Then you write more of them.
For example, if this article is accepted, I'll have 627 articles
posted on EzineArticles.com as of this writing. Many of those
articles have been viewed hundreds of times. The one that has
been viewed the most, "Relationship Advice: 10 Warning Signs of
an Emotional Affair" has been viewed 4,987 times. The next
highest has been viewed 880.
Do you think I might write some more articles about emotional
affairs?
You betcha!
About the author:
Visit http://www.TheArticleGuy.com for more leading edge tips
and tools for writing articles that bring you prospects,
publicity and profits. You can also subscribe to our monthly
Article Writing & Marketing Tips Newsletter. You are also
invited to visit my Express-Start Article Writing Program for
more information on the next article writing tele-seminar.
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