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5 Ideas for Writing Effective Sales Letters
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication — IF you write it in a direct and...
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our...
"Copywriting Businesses - How Can I Get Started?"
"Copywriting Businesses - How Can I Get Started?" Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? For...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
Writing Articles - Advice For The Do-It-Yourself Webmaster
As an SME it is virtually impossible for us to hire the services of a good SEO company that is going to spend time optimising the site, adding new content and gaining good links for the site, simply because of the cost involved. Other SME's are I am...
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An Article Writing Philosophy - Do You Have One
Do you have a well thought out reason for writing articles? That is most likely your article writing philosophy, but in case you don't have one, let me make a few suggestions for developing one.
Thousands of articles about writing articles are bouncing all over the internet and the printed media at any given time. Most of these articles are tips and advice, a few are about grammar and clarity and yet others are about subject matter and how to find it. A philosophy for writing articles is none of the above.
Simply put an article writing philosophy is not about how you write but why. Although it is acceptable to write articles for publicity or hits to your website it is not the strongest motive. Then there are those who write by researching the most sought after keywords on the net and write articles that lead people to those words, thus to their sites. This also qualifies as a reason to write but only in the most strained sense of the word.
Writers are somewhat like preachers, they have a soap box called the printed page and they have a message just like the minister, even if the subject matter is not homiletically inclined. As a young preacher I overheard someone say that "young preachers just have to say something, but older preachers may actually have something to say." The first step in developing a writing philosophy is to ask your self this question...do I have something to say?
Professional people can quickly answer yes to the question of whether they have something to say. Years of study, training and experience put them ahead of others and all they may lack is just a bit of priming to know how to convey their knowledge by the written word. For those who are not professionals the next question should be "how do you see." Some people are naturally endowed with a good
eye. They don't need to be politicians to have a good grasp of politics. They can predict, criticize, evaluate and comment on the whole sphere with great clarity and in some cases may affect the outcome of politics in some way. They weigh in so to speak on the subject. In case you think that isn't so check out the vast opportunities for op-eds (opinion editorials) on the internet today. Thousands of political right and left wing sites are looking for people with good political vision. In this "of the people" society John Q Public is still sought for his view of political figures and things done in the political theatre.
Having a good "minds eye" applies to any field of interest whatsoever. Technicians put together complex electronic and telemetering devices in spacecraft but some people are weighing the result of all that space hardware on people, the environment or the future of man and their insight may be just as needed as the tiniest circuit board any techie can produce.
The motivation for writing an article may only be to provide information; at other times it may be to provide inspiration. Even anger could qualify as a good motive if you are particularly incensed over some injustice or bad behavior. It may sound all to rudimentary or perhaps old fashioned to say that if you are seeking a higher good to be done through your writing then you will always succeed. Sound corny? Think again. No one will ever reject an article that attempts to right a wrong, lift people up or provide a little light and comfort in a troubled world. If that is your motive then that is your philosophy. Good writing.
About the Author
Rev Bresciani is author of two books and has many articles online and in print. His web site is http://americanprophet.org
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