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7 Steps You MUST Take Before Writing a Word of Copy!
Special Requirements for Reprint: Please include Lorrie's full name, website and resource box with live hyperlinks. Email a copy of the published article to redhotcopy@hotmail.com . Copywriting Checklist Okay, you know you have your product (or...
Article Writing Do's and Don'ts
Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy,...
Voice in Narrative and Dialogue - A Contrast of Writing Styles
One of the nice things about being an author is that we can break any rule we want. (I just did.) It's part of our job description. Language changes through usage -- definitions, spelling, grammar -- and authors can help it do this. But on the...
Write SMART: How to Create Terrific Writing Goals--And Achieve Them!
Open up your favorite calendar and circle today's date. Why? Because no matter what day it is, you've been given a wonderful gift: a bright and shiny year ahead to make your writing dreams come true. What are your writing goals for the coming...
Writing Web Copy That SELLS - How It Compares With Offline Copy
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products. There's...
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