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25 Ways to Promote Your Writing Business
You may reprint the following article provided you: • Keep article intact • Include byline, © notice, and active link • Request permission for changes to my article or byline • Courtesy copy of newsletter or URL is greatly appreciated Contact info:...
5 Ideas for Writing Effective Sales Letters
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication — IF you write it in a direct and...
"Copywriting Businesses - How Can I Get Started?"
"Copywriting Businesses - How Can I Get Started?" Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? For...
Copywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most...
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Nike's ad has taken on new meaning for me of late; "Just do it!" runs through my mind like a mantra. Although my dreams have nothing to do with athletic shoes and little to do with athletics (unless you count the long list of ideas I have developed...
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8 Advantages to Writing a Book as an Entrepreneur
As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know.
1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from the business person who wrote the book on widgets? New customers are more likely to take advice from, or purchase the services/products from, an established author. Many consultants increase the levels of their business simply by writing a book on their area of expertise.
2. The typical business person might run into roadblocks when seeking media recognition and publicity for their product or service because the media tend to see this kind of exposure as advertising. However, books receive exposure in the form of reviews or features all the time. Books make great print stories and authors make great featured guests on radio and television shows. Sure beats pulling together an advertising budget.
3. Writing a book gives you instant expert status. If you wrote the book, you are now seen as the authority on that subject by others. And you are! You will have now proven that you know what you’re talking about. You will show, in writing, that you know your business area inside and out.
4. Most entrepreneurs love to hear that publishing a book can easily lead to increased fees. People will pay more to work with an established expert then someone who seems less established in a business. Your book has just given you instant added credentials. It would be nice to add “author of…” behind your name, wouldn’t it?
5. If you are not already a consultant, a book along with your proven expert status could bring you new consulting opportunities where you can bill for your time to educate, speak to and work with other companies and
individuals helping them succeed through what you know.
6. If you have a service business or you are selling products already, a book will allow you to add a product to your existing business. Expanding your line is never a bad thing and will open up all kinds of doors in your marketing plan.
7. If you aren’t already on the internet (and you should be, but that’s another article), you can add online marketing to your marketing plan with your book. There are loads of places to sell your book online and having an information product to offer will give you a second stream of revenue with huge potential.
8. Expanding your marketing opportunities and focusing on opportunities for residual income is what you should be focusing on as an entrepreneur. Quit trading your hours for dollars and start working smarter.
Your own book will be a complement and a supplement to your current business. It will also mean an additional source of revenue added to your bottom line. I’d be willing to bet that you’ve thought of writing a book at some point in your career. Almost every single person has. Use your passion. Take your knowledge, package it and sell it. People are willing to pay for what you already know.
Copyright Denise Hamilton (2004)
Denise Hamilton is VP Sales for Ink Tree Ltd. Ink Tree Ltd. provides authors and publishers with innovative opportunities to maximize success. If there is a book inside you – profit from it. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.
http://www.inktreemarketing.com
Http://www.moneyinpublishing.com
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